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olayks 2020, Hao Li Double 11 | olayks 2025 Double 11 Kickoff Meeting

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       At 3:00 PM on October 14,olayks e-commerce's entire team gathered together to kick off the 2025 Double 11 kickoff meeting, officially opening the curtain on this year's Double 11 shopping festival.

Good fortune shines brightly—welcome, "God of Wealth"! 

Before the kickoff meeting began, CFO Chen Shiwei transformed into the "God of Wealth," making a surprise appearance holding red envelopes. Accompanied by all the business leaders, he distributed lucky red packets to employees. Wherever he went, red envelopes fluttered through the air, and cheers erupted—symbolizing that Double 11 will surely be a roaring success, with soaring performance and bright prospects ahead. 

Establish resolve and determination; fulfill the mission at all costs. 

The goal-presentation segment once again ignited the atmosphere, pushing it to a thrilling climax. Witnessed by all employees, Chen Faquan, Director of Omni-Channel Operations, led six team leaders who, with firm and resolute voices, unveiled their teams' core performance indicators—and solemnly signed an official "military order," symbolizing their commitment. The passionate pledges echoed throughout the venue, while the swift strokes of the pen etched not only words but also a profound sense of responsibility and an unwavering determination to deliver.

Brand ambassador officially announced—powerful partnership ahead!

At the launch event, Wang Qingzao, Brand Marketing Director, unveiled a major announcement: the brand has officially signed its new spokesperson—Mr. Hou Minghao! This highly anticipated announcement is set to breathe fresh energy into the brand, significantly boosting its market presence—and, of course, filling all employees with excitement about future market performance.

CEO empowerment, Double 11 kicks off 

The kickoff event will feature the highlight session, as CEO Yunshan empowers all employees.

      “First of all, I’d like to sincerely thank every employee for your hard work and unwavering support. The company’s impressive performance growth this year would not have been possible without everyone walking alongside us and moving forward together.

Running a business requires consistently upholding responsibility—to consumers, to our products, and to every single employee. I sincerely hope that all employees can find their career path through the olayks platform, enabling them to explore an even greater stage in life.

The company’s core objective is undoubtedly to provide users with better products and services, and only after that should we strive for healthy, reasonable profits. Over the past two years, the company has experienced steady performance growth—driven in large part by the growing stability and cohesion of our team. We’ve consistently invested positively in employee development, benefits, and company culture, and increasingly, our colleagues are demonstrating their strong commitment to the organization through meaningful actions, eager to grow alongside olayks and ultimately achieve mutual success.

The vitality of an enterprise stems from its core values. We have always adhered to the principle of "doing what is right and valuable," confident that both our employees and customers can sense this unwavering commitment. In return, the company will reward everyone’s dedicated efforts with fair and generous benefits—while continuously guiding everyone to stay true to doing what is right and meaningful. 

  Finally, with the joint presence of Executive Director Lin Shaoyun, CEO Yunshan, HR & Admin Director LiLi, CFO Chen Shiwei, All-Region Operations Head Chen Faquan, and all business unit leaders, a ceremonial cannon blast officially marked the full-scale launch of the 2025 Double 11 Shopping Festival. Following the kickoff meeting, the company treated employees to an exquisite afternoon tea spread and engaging interactive games, fostering team spirit among colleagues. Everyone is now fully energized and ready to embrace the challenges ahead, determined to achieve even greater success together.