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2025
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Best-seller mindset ignites the brand engine | Super best-sellers build super brands: Internal training program
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How can a product ignite the market and, in turn, help build a superstar brand? This isn’t just a challenge for one department—or even the marketing team—but rather a strategic issue that every single person within the company should ponder. To align thinking and enhance our collective capabilities, olayks carefully organized an internal empowerment training session from July 30 to 31, themed "Super Products Fuel Super Brands." The training was led by Wang Qingzao, Brand Marketing Director, and brought together approximately 40 key members, including heads of cross-functional operations departments, core category managers, influential members of the content team, and representatives from the Product Innovation Center. This was a deep-learning journey focused on real-world applications and driven by the vibrant exchange of insights and ideas.
The CEO, as a special guest, participated fully over the two-day session—listening attentively throughout and even stepping in at critical moments as the "Chief Reviewer," delivering sharp, insightful feedback on each team's研讨成果. Even more pleasantly surprising was the presence of the Executive Director on the second day of the training, who joined as a special guest to warmly interact with participants and jointly explore strategies for product development. The deep, ongoing involvement of these heavyweight guests clearly underscores the company's unwavering commitment to creating standout products and advancing its brand strategy. This wasn’t a one-way lecture; instead, it was an interactive, hands-on experience designed to engage participants actively. Participants were divided into six groups, where they engaged in multiple rounds of in-depth discussions and practical exercises centered around key topics. From refining the "Three Strategic Paths" to simulating "Brand Mapping," and further breaking down the concept of the "Explosive Product Three Dimensions"—defined as "one centimeter wide, one kilometer deep, and instantly perceptible"—the session sparked dynamic exchanges of ideas, igniting creative insights at every turn.
To recognize the outstanding performance of teams during the seminar and drills, the company has awarded generous cash prizes! After multiple rounds of evaluation, three "Best Teams" were selected, each receiving a delightful cash bonus of 500 yuan. Additionally, the remaining three teams, thanks to their exceptional contributions, each earned a well-deserved cash reward of 200 yuan. This is not only an acknowledgment of their intelligence but also a powerful boost to their spirit of teamwork and continuous learning.
Filled with rewards: Consensus solidified, combat power upgraded
Two days of learning and interaction left the participants with overwhelmingly positive feedback about the significant gains they made:
“The course is highly practical, combining theory with hands-on exercises, and offers a clear methodology for creating standout products.”
"It has strong practical guidance value; the knowledge learned can be directly applied to current business scenarios to solve real-world problems."
“We hope to develop more similar courses in the future, as the tools discussed in these courses are highly relevant and useful today.”
“The group discussion sparked many new ideas and made it easier for everyone to learn from each other.”
Using star products as your spearhead, build a super brand— The conclusion of the "Building Super Brands Through Game-Changing Products" training marks a starting point, not an ending one—it has ignited the spark of innovation within us and infused our efforts with practical momentum. Armed with a deep understanding of the "Three Dimensions of Breakthrough Products," let’s now transform the insights gained from this training into actionable steps. By staying focused on delivering exceptional value to our users and continuously strengthening our product capabilities, we’ll create even more standout products that define olayks—and together, we’ll build the iconic, super-brand legacy we’re all proud of!