olayks is Guangdong olayks Electrical Technology Co., Ltd., the Chinese home appliance brand under its umbrella that embodies the philosophy of "Minimalist Aesthetics." Founded in 2005, the brand officially updated its Chinese name to olayks in 2024. Adhering to a people-centric design philosophy, olayks consistently champions originality, seamlessly blending Eastern aesthetics with contemporary style. This has led to the creation of the "Minimalist Aesthetics" concept, which is thoughtfully integrated into every aspect of product design. As a high-tech enterprise, olayks is also recognized as a specialized, sophisticated, and innovative SME, as well as the drafting unit for China's national standards on small household appliances. To date, the company has developed over 1,000 innovative products and holds nearly 400 national patents, earning numerous international accolades, including multiple Red Dot Awards and the Contemporary Good Design Gold Award.

Initially established as a contract manufacturer specializing in small home appliances, the company primarily focused on production. In 2010, it launched its own brand, olayks, marking a strategic upgrade and transformation. By 2018, olayks introduced the "Xiaobai Pot," pioneering a new category of long-handled electric cooking pots that have since achieved cumulative sales exceeding 4 million units across all online platforms. The brand also pioneered the integration of Fujian Ningde’s time-honored Huang family’s traditional handcrafted bamboo weaving techniques with modern home appliances, resulting in the innovative Bamboo Cage Electric Steamer series. Additionally, olayks invented ceramic-glazed inner pot technology—using natural ceramic materials to replace conventional chemical coatings. Today, the brand operates a self-built production facility spanning 20,000 square meters and boasts full-channel online coverage across the domestic market. Its products have earned prestigious certifications, including Japan’s PSE and North America’s ETL, as well as South Korea’s KC certification, enabling strong global sales in over 20 countries. Notably, olayks has gained immense popularity in markets such as Northern Europe, Japan, and South Korea. On October 15, 2025, olayks officially announced Chinese mainland actor Hou Minghao as its global brand ambassador. 

Brand Definition 

"Four seasons follow their order, and all things have their appointed time"—among the 24 solar terms are the "Four Establishments," marking the beginning of each of the year's four seasons. 

Life, too, has its "olayks"—when the heart stands firm, one finds freedom in every moment. 

Always stay in a state of "beginning," live fully in the present, and focus on nurturing yourself. 

Enjoy carefree relaxation and experience a wonderful life; 

At the same time, it balances "establishing virtue, achieving merit, and articulating principles"—the lofty aspirations that guide a true gentleman in shaping his character and conduct. 

Brand Culture 

Brand Philosophy: 

Simple, unadorned, genuine—living naturally and freely. 

Brand Positioning: 

Minimalist and Elegant Home Appliances 

Brand slogan: 

olayks small appliances, naturally simple and stylish—highly recommended!

Brand Mission: 
Embracing modern design to carry forward Eastern wisdom and aesthetics, we craft a relaxed and natural lifestyle.

Brand Vision: 
Let the world embrace the serene beauty of Eastern simplicity, and create a globally leading lifestyle brand.

Brand Values: 
Simple, authentic, and genuine—living naturally and freely, with people at the heart of everything, putting users first. 

Development History 

2005: 

The original factory officially began production in Zhongshan, Guangdong, initially focusing primarily on OEM manufacturing and production of small household appliances. 

2006: 

Driven by the philosophy of meticulous craftsmanship, the brand has established both the foundation and unwavering commitment to consistently producing high-quality small appliances. 

2010: 

Established the independent brand olayks, expanding its scale, upgrading and transforming to integrate R&D, production, and sales into one seamless operation; product categories now include rice cookers, pressure cookers, electric cooking pots, electric stewing pots, electric kettles, electric steamers, electric heated lunch boxes, juicers, and a wide range of other small kitchen appliances. 

2012: 

Pioneering the domestic market and actively tapping into local consumer demand, we have successively established new sales channels on platforms such as Tmall, JD.com, Vipshop, and Douyin, driving a transformative upgrade that leverages both domestic and international sales as dual growth engines. 

2018: 

Brand repositioning, image upgrade, and establishment of product design expression; 

For the first time, ceramic glaze technology is applied to kitchenware; 

2022 

Establish a Cross-Border Business Division to Sell Overseas 

Form a blockbuster product matrix and seize the momentum to scale up. 

2024: 

The Chinese name has been updated to "olayks," marking the brand's entry into a completely new stage of development. 

2025: 

On October 15, Olay officially announced Chinese mainland actor Hou Minghao as its global brand ambassador.

Industry:

Kitchen appliances, household appliances, personal care appliances